TikTok Live –
Behind the Camera

The person behind the camera is just as important as the one in front of it. You’ll be busy throughout the live, and how well you do your part directly affects how much we sell!

✅What You’re Responsible For:

1. Before the Live – Prep Time

Add Products to the Shop

➤ Only add

 

○ Bones

○ Multivitamin Chews

✖ Do NOT add bundles or meat filler

Add Giveaway Products

➤ Choose slow-selling items with plenty of inventory, like:

 

○ Red Tree

○ Gingerbread

 

2. During the Live – What to Focus On

A. Giveaways

Giveaways help boost engagement—follows, likes, comments, and shares. More engagement = more traffic = more sales.



○ Start a free giveaway as soon as the live begins 
 


○ Encourage viewers to: 


○ Follow FreezBone 



○ Like the live (e.g., “We’ll do a giveaway every 5k or 10k likes!”) 
 


○ Comment & Share (“More engagement = better chance to win!”)

B. Flash Sales

Flash sales are the real selling power—our goal is to SELL, SELL, SELL!



● Best seller: 


○ FreezBall — 60% off → $9.95 (all sizes same price)


 


● High-appeal item: 
 


○ Red Tree — only $5.95 


 


● Pro Tip: 
 TikTok offers free shipping on orders over $30 


→ So remind people to buy multiple items! 
 


● Flash Sale Rules: 
 


○ Max length: 20 minutes 


○ Always watch when each flash sale ends 
 


○ Flash sales take 1 minute to go live

○ Ask viewers which bones they want next in the flash sale 
 


○ Tell them: “I’m here to help you save money!”

C. Reading & Engaging with Comments

● Watch for FreezBone fans who:

○ Share recipes

○ Say how much they love the products

→ Pin sweet comments, read them out loud, and thank them

● Boost trust = boost sales 
 Peak sales happen when the chat is full of positive comments!

● New viewers may ask questions about:

○ The brand

○ The products 


→ Either explain yourself or cue the host to answer live.

Engage Your Viewers – Ask These Questions Every 5 Minutes

  • What pets do you have? What’s their weight? I’ll help you find the best Freezbone!
  • How can I help relieve your pet’s anxiety?
  • Are you a Freezbone customer? Share your fav recipe in the chat!
  • What’s your Freezbone story? Drop it in the comments!
Group 118

🎬 Final Note

  • Watch the recorded training video to learn: 


     ✔ How to add products before the live

     ✔How to set up giveaways properly

Insider Moderator Secrets
Uncover moderator tips that boost engagement and sales. Easy-to-use strategies for instant viewer interaction and higher conversions

Freezbone Product Expert
Quickly learn Freezbone’s key features, food capacity, and best fillings—everything you need to 
sell confidently.