No fancy gear? No problem.

You don’t need a studio setup to go viral. Your phone, some good lighting, and a happy dog are more than enough.

Let’s break it down so you can start filming today

Step-by-Step Guide

Camera Basics

  • Use natural light whenever possible (face the window, don’t backlight!)
  • Clean your camera lens before filming
  • Use vertical format (9:16) for TikTok, Reels, and Shorts
  • Frame the dog in the center with space to move

Filming Tips for Dog Content

  • Film your dog when they’re alert and excited—right before a walk or meal works great
  • Use treats or toys behind the camera to get their attention
  • Stay low! Eye-level shots with your dog are way more engaging
  • Capture genuine reactions: the first sniff, first lick, first bite = gold

Easy B-Roll Ideas

  • Mix in short, silent clips that show:
  • Walking with Freezbone in your hand
  • Close-up of the filling process (fill-freeze-serve)
  • Your dog chewing or playing with the toy
  • You placing it in the freezer or pulling it out frozen

These clips can be used to layer storytelling or voiceovers later.

Do’s & Don’ts

Do

  • Film in a well-lit space
  • Keep the background clean and simple
  • Use trending sounds for better reach
  • Capture real reactions—not just posed shots

Don’t

  • Use shaky or blurry footage
  • Film in dim lighting
  • Force your dog to interact—keep it natural
  • Over-edit with too many filters or effects

Your Challenge

  • Try filming one video today using just your phone and these tips.
    Start simple. Post it. And tag us @freezbone—we might repost it!

Your Next Video = Your Next Win

Need content inspo? Click below to grab a new idea and get back on TikTok!

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