Cinematic edge: Shoots 120‑fps B‑roll of her dog catching the first lick—slowed to half‑speed for a luxe feel viewers replay.
Recipe lab: Publishes weekly “Freezbone Flavor Tests,” rating fillings by mess‑factor, freeze‑time, and dog excitement—positioning herself as the de‑facto product scientist.
Fan nurture: Has answered 500 + DMs with filling suggestions, turning casual viewers into brand‑loyal buyers.
Takeaway: “Great lighting + helpful data = trust, and trust converts.”